PrimoHoagies

PrimoHoagies, a gourmet Italian sandwich shop with 108 locations and rapidly expanding, places significant importance on conveying its brand image, voice, and social presence to both new and existing customers. To achieve this, the company has adopted a fresh set of brand guidelines that give a clean and elevated look-and-feel, aimed at attracting consumers through social media channels.

Within the marketing team, strategies for small-scale campaigns during Q3 and Q4 are devised, focusing on seasonal promotions and sports-related themes. A key aspect of these strategies is the creative energy and planning put into photoshoots, with a particular focus on the seasonal Primo Pilgrim hoagie. These photoshoots bring a fresh visual perspective to Primo's food products.

From June 2023 to October 2023, PrimoHoagies witnessed a remarkable 1.2K% increase in reach and a 1.1K% surge in engagement on Instagram alone. Moreover, the company has begun prioritizing its social posting efforts on emerging platforms like Threads and TikTok. This approach is geared towards expanding PrimoHoagies' digital presence and appealing to a broader audience.